General Management Programme

Call Advisor: Joyce Meng +65 6516 8342

Email Advisor:

Duration: 10 Days

Next Run: 18 May - 29 May 2015 - Apply Now

Venue: Mochtar Riady Building, Lvl 5

Fees: SGD 11,590.00 (excl. GST) | 12,401.30 (incl. GST)

Note: GST applies to individuals and Singapore registered companies.


Broaden Your Management Skills General Management

When making the transition to general management roles, managers need to be acutely aware of how their behaviour and decisions impact key stakeholders.

Specially designed for the Asian business context, the General Management Programme offers problem-solving toolkits for functional areas such as corporate strategy, marketing, human resources, finance, accounting and operations. Leveraging a powerful suite of tools, this programme will help participants sharpen their analytical skills and make more effective business decisions.


Dates and Fees

Dates Venue Fees Excl. GST (SGD) With GST (SGD) Registration
Dates 1
18 May - 29 May 2015 Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245 11,590.00 12,401.30 Apply Now
Dates 2
31 Aug - 11 Sep 2015 Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245 11,590.00 12,401.30 Apply Now
Dates 3
23 Nov - 04 Dec 2015 Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245 11,590.00 12,401.30
Dates 4
07 Mar - 18 Mar 2016 Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245 11,590.00 12,401.30

Note: GST applies to individuals and Singapore registered companies.

Early Payment and Team Enrolment Savings

Enjoy savings if you pay early using Visa or MasterCard:

  • > 45 days before start of programme: 10% savings
  • > 30 days before start of programme: 5% savings

Team enrolment benefits are available, please contact Programme Advisor for details.

Application Deadline

  • Participants are strongly advised to apply at least 2 months in advance
  • Applications received after the deadline will be considered based on space availability
Sign Up for Two Programmes & Save

Enjoy significant savings of S$2,000 by combining the following courses with this programme:

Leading Transformational Change (LTCCOMBI2015)
Mergers & Acquisitions (MACOMBI2015)
Negotiations & Influence in Asia (NEGOCOMBI2015)
Strategic Marketing Management (SMMCOMBI2015)

Terms and conditions apply. Please refer to this information sheet for more details.

Core Focus

  • Strategic frameworks and thinking

    • Formulation and execution of strategy
    • Building capabilities to enhance and protect competitive advantage

    Marketing in Asia

    • Understanding the Asian consumer
    • Strategic marketing management

    Strategic human resource management

    • Leading organisational change and learning
    • Power, leadership and managing talent
  • Strategic financial management

    • Financial analysis, modelling and valuation
    • Financial decision-making and resource allocation

    Operations management

    • Linking operational processes to strategy
    • Managing supply chains for competitive advantage

    Decision analytics

    • Analytical tools for decision-making
    • Resource optimisation

Key Benefits

  • Understand how company strategy drives important functional choices
  • Learn to implement problem-solving techniques across all functional areas
  • Gain a deep understanding of the Asian business environment
  • Learn how to perform fundamental financial analysis
  • Tap into the insights of senior participants from diverse industries and countries

Who Should Attend

Who Should Attend

Managers and executives who hold senior positions in functional areas, or who have recently been promoted to general management.

Past Participants

Participants by Region
  • Assistant Head, Offshore & Marine Department
  • Deputy General Manager
  • Director, Sales & Marketing
  • General Manager, Business Development
  • Head, Resource Development
  • Head, Business Leadership
  • Head, Logistics Services
  • Head, Transport Engineering
  • Managing Director
  • Operations Director
  • President
  • Principal Engineer
  • Senior Finance Manager
  • Senior Manager, Business Development, ASEAN


  • This is a well-designed course for senior executives. All trainers are well-experienced and qualified.

    Muhammad Kalimullah, Pakistan
    General Manager
    Agriauto Industries Limited

    The GMP has provided me with an opportunity to consolidate my knowledge and experience as a manager, and also provided the platform to interact with other experienced managers from different backgrounds and industries.

    Seah Chong Chiang, Singapore
    Technical Head
    Defence Science and Technology Agency

    It was a wonderful opportunity to learn, un-learn and re-learn some of the topics from the faculty who are experts in their areas. A great learning experience.

    Puneet Gupta, Singapore
    Regional Change Manager
    The Royal Bank of Scotland

  • The programme is very insightful and the instructors were engaging and experienced in catering to working professionals.

    Willy Chua, Singapore
    Managing Director
    Schneller Asia

    The class covered a wide range of topics, with relevant expertise and experiences shared by each lecturer, allowing for good interaction amongst the participants.

    Megan Ow Yong, Singapore
    Associate Sales Director
    Shiseido Travel Retail

    The two-week programme provides valuable insight into understanding general management while covering a myriad of aspects to broaden all participants’ management skills.

    Lee Swee Meng, Singapore
    General Manager
    Singapore Technologies Aerospace

  • A well-conducted course. It's like doing a mini MBA. Effective and useful for general managers. Thank you NUS!

    Chirantha Kularatne, Sri Lanka
    Deputy General Manager
    MAS Intimates

    The General Management Programme broadens ways of thinking that are useful to personal development.

    Yohana Erlianie, Indonesia
    Senior Manager
    PT Bank Central Asia

    The General Management Programme offers an excellent mix of topics that are relevant for anyone who needs to manage an organisation at the senior level. Highly recommended!

    Loke Yong, Singapore
    Assistant Director
    Ministry of Defence

  • The programme offers wide insight into various aspects of management. Case studies were engaging and topics discussed were applicable for private and public sectors. Lessons were conducted by engaging and experienced lecturers. Kudos!

    Teng Swee Chong, Singapore
    Senior Project Manager
    Land Transport Authority

    The programme promotes lively discussion and the interaction among the participants and lecturers was fantastic. A good refresher programme on current management practices.

    Esmond Pang, Singapore
    Senior Project Manager
    Land Transport Authority

    This two-week programme is a concise and well-scoped programme which fulfilled its objectives to provide participants with a general understanding of the key attributes and concepts in general management of an organisation. I thoroughly enjoyed and benefitted from it!

    Charles Lee, Singapore
    Senior Manager
    IBM Ireland Product Distribution Singapore Branch

  • A good programme that provides a comprehensive overview of management practices and tools that are useful for my work scope.

    Yeo Boon Ling, Singapore
    Vice President & Chief Pilot B777
    Singapore Airlines

    Thank you very much for making the General Management Programme an interesting, interactive and relevant programme. Much of the content offered me insights into how I can do my job better, and to understand and appreciate better why and how the executive management team in my company makes certain decisions.

    Koh Lee Huang, Singapore
    Head, Resources

  • All aspects covered right through the programme were useful. The case studies and the explanations given by the facilitators were relevant to the current day.

    Dilhan Jayawardena, Sri Lanka
    Operations Director
    Fonterra Brands Lanka

    The programme covered the major aspects of what management is all about and addressed my need for an understanding of certain core issues in my professional development.

    Padma Muralidharan, India
    Senior Manager, Account Development
    Reed Elsevier


Programme Director

Lowe Joo Yong

Lecturer, Management & Organisation (HRM Unit)

» View CV

Joo Yong is a Lecturer in the Department of Management & Organisation at NUS Business School. He specialises in human resource management, leadership development, career management and talent management. Besides teaching undergraduates, he also teaches various leadership and executive programmes.

He has developed customised executive programmes for renowned international companies such as AP Moeller-Maersk, Panasonic, Incheon, International Airport, Singapore's Ministry of Education, Sampath Bank of Sri Lanka, AES Corp, Guangzhou City Tax Department and Mitsui Group, among others. He has also developed a series of leadership development programmes for companies in the Suzhou Industrial Park under the NUS–Fudan Joint Graduate School.

Joo Yong is trained in the Case Teaching Method by Harvard Business School, and in turn, trains others on this method. He is also trained in counselling both by the National Institute of Education and the Counselling & Care Centre of Singapore, and serves as a career counsellor for students. He is also a trained People Developer Assessor by PSB Academy. In 2006, Joo Yong was given the NUS Business School Outstanding Educator Award in recognition of his excellent teaching performances.

Other Teaching Faculty

Chu Chun Lin Singfat

Associate Professor, Decision Sciences

» View CV


Ravi Jain

Senior Lecturer, Finance

Academic Director, MSc (Management) & CEMS MIM

» View CV


Chng Chee Kiong

Associate Professor, Accounting

Vice Dean (Undergraduate Studies)

» View CV


Nitin Pangarkar

Associate Professor, Strategy & Policy

» View CV


Doreen Kum

Senior Lecturer, Marketing

» View CV


Wong Poh Kam

Professor, Strategy & Policy

Director, NUS Entrepreneurship Centre

» View CV

Sheila Wang

Sheila S.Y. Wang

Adjunct Professor, Decision Sciences

Academic Director, MBA Management Practicum Programme

» View CV


Audrey Chia

Associate Professor, Management & Organisation

Joint Associate Professor, Saw Swee Hock School of Public Health; Co-Director, Asia Centre for Social, Entrepreneurship and Philanthropy (ACSEP)

» View CV

NUS Business School
Mochtar Riady Building, Level 5
15 Kent Ridge Drive, Singapore 119245

Phone: +65 6516 7872

© Copyright 2001-2015 National University of Singapore. All Rights Reserved.
Terms of Use | Privacy | Non-discrimination