Business Strategies for Asia


Insights for Business Success in Asia Strategy

Leaders and strategists have often struggled to create effective strategies for growing their businesses in Asia. To succeed in this region, strategies need to respect differences in culture, government systems and business environments.

This programme is designed to help senior managers and decision makers acquire a strategic understanding of major emerging and developed markets in Asia. You will explore product and business model innovations used by firms to penetrate emerging markets, as well as gain insights into ways to combat commoditisation. Special attention will be paid to the challenges of doing and growing business in countries like China, India, Indonesia, Japan and Korea.


Dates and Fees

Please for upcoming dates.

Note: GST applies to individuals and Singapore registered companies.

Alumni / Early Payment / Team Enrolment Benefits

All NUS alumni and past participants of NUS Executive Education are entitled to 10% alumni savings on this programme.

Alternatively, you can enjoy savings if you pay early with Visa or MasterCard:
> 45 days before start of programme: 10% savings
> 30 days before start of programme: 5% savings

Team enrolment benefits are also available, please contact the programme advisor for details.

SkillsFuture Study Award for Singapore Citizens

This programme is a supported course under the SkillsFuture Study Award for International Business. Award recipients will receive a monetary award of S$5,000, which can be used to defray out-of-pocket expenses for this programme.

Sign Up for Two Programmes & Save

Enjoy significant savings of S$2,000 by combining the following courses with this programme:

Leading Transformational Change (LTCCOMBI2017)
Mergers & Acquisitions (MACOMBI2017)
Advanced Negotiations & Influence (NEGOCOMBI2017)
Strategic Marketing Management (SMMCOMBI2017)
Developing and Driving Strategic Innovation (DSICOMBI2017

Terms and conditions apply. Please refer to this information sheet for more details.

You may take this programme as part of the Certificate of Excellence in Global Business.

Application Deadline

  • Participants are strongly advised to apply at least 2 months in advance
  • Applications received after the deadline will be considered based on space availability

Core Focus

    • Breaking the rules with frugal innovation
    • Macro trends: The Asia outlook and China in transition
    • Defying commoditisation
    • Global M&A: Perspectives from developing and developed Asia
    • The globalisation of business: Transcending East and West
    • Corporate–government interplay in Asia

Key Benefits

  • Understand how companies have successfully leveraged unconventional products and distribution channels to operate in emerging markets
  • Learn how firms can work with governments at multiple levels to turn institutional gaps into business opportunities
  • Understand the impact of cultural differences and cross-border issues on a firm's approach to strategy
  • Learn to mix and match global and local best practices for competitive advantage and value creation

Who Should Attend

Who Should Attend

  • CxOs
  • Regional directors
  • Decision makers
  • Senior business development managers mandated with strategic responsibility for driving their businesses forward in Asia

Past Participants

Participants by Region
  • APAC Marketing Manager & ASEAN Director
  • Chief Executive Officer
  • Director
  • Economic & Commercial Cousellor
  • Executive Vice President, Credit Management
  • General Manager
  • Head of Debt Capital Market
  • Managing Director, Asia Pacific
  • Managing Director, ANZ & Singapore
  • Market Development Manager
  • Marketing Manager
  • Owner / Partner
  • President & General Manager
  • Project Manager, AP Region
  • Regional Manager, South East Asia
  • Senior Manager


Watch: Participant Experience Video

Business Strategies for Asia is a one-of-a-kind programme that connects Asian culture, history, economics and politics with business strategy formulation and execution.

Learn what five recent participants from Europe, the Middle East and Southeast Asia have to say about their experiences and takeaways from this programme.

  • A carefully designed and well thought-out programme! A must for executives who embark on any internationalisation responsibilities.

    Jonathan Lee, Singapore
    Managing Director
    Louis Poulsen Asia Pte Ltd

    The programme was a great way to gain an insight into the practices & methodology behind developing a successful business strategy for Asia.

    Jason Lawrence, Hong Kong
    Director, Market Development, East Asia
    Graduate Management Admission Council

    Through this course, I have increased my knowledge about business strategies from Asia’s countries, particularly China, Vietnam, India, Korea and Indonesia. Very useful and related to my job.  

    Selly Meilania, Indonesia
    Head of Business Development
    Federal International Finance (FIFGROUP)

  • Great insight into the economic and strategic situations in a few countries in Asia.

    Aval Sethi, India
    Head, Supply Chain Management & Procurement, Asia

    All the instructors have shown real-life experience in different markets… The strategic teachings they have given us were very much based on a solid academic foundation. I was very much impressed by the quality of the different speakers, as well as with the foundation which they gave us to build up on.

    Reimer Van Der Vlugt, Switzerland
    CLS Communication

    Through this course, I have increased my knowledge about business strategies from Asia’s countries, particularly China, Vietnam, India, Korea and Indonesia. Very useful and related to my job.  

    Selly Meilania, Indonesia
    Head of Business Development
    Federal International Finance (FIFGROUP)

  • The Business Strategies for Asia course at NUS provided me new insights in the developments in Asia and how to approach these markets from a corporate perspective. The overall level of the speakers was impressive and I hope to stay in touch with fellow participants.

    Matthias Brienen, Thailand
    Regional Manager, South East Asia
    Larive Group

    Asia is the most significant and challenging market in the world these days. This course will provide you with strategic ways to think about dealing with it.

    Vicky Ganda Saputra, Indonesia
    PT Buana Listya Tama Tbk

  • A fantastically dynamic week of sessions on discrete topics, but all logically connected so the key themes get reinforced across many anecdotes. Breadth of discussion was balanced with great depth of detail too.

    Tim Sullivan, Australia
    Managing Director, ANZ & Singapore
    Reliance Globalcom

    A very well taught overview of and an insight into the Asian economic and business environment by exceptionally knowledgeable staff.

    Christopher Murphy, Australia
    Chief Strategy Officer

  • This programme is a great opportunity to get a perspective of many countries in Asia over a short timeframe and gain business strategy recommendations.

    Karin Verloop, Singapore
    General Manager, Singapore

    Although my personal business experience was relatively low, the pure breath of advice, knowledge and experiences discussed during these five days has closed the gaps and filled many voids. Thanks!

    Dave McLean, Singapore
    Project Manager, AP Region
    Petroleum Geo-Services Asia Pacific



Programme Director

Ishtiaq Pasha Mahmood

Associate Professor, Strategy & Policy

» View CV

Ishtiaq Pasha Mahmood is an Associate Professor at the NUS Business School where he studies and works with multinational and indigenous companies on their emerging market strategies. He joined the NUS faculty in 1999, after obtaining an economics degree from Oberlin College (1992) and a Ph.D. from Harvard (1999), and an interim stint as a management consultant in Chicago. From 2012 to 2014, Pasha was a Professor at IMD Lausanne where he continues to teach in its flagship Orchestrating Winning Performance (OWP) program. He has also taught at the Hitotsubashi University in Tokyo, and is a member of the Asian Service Business Research Institute (ASBS) at Waseda University. In 2002, Pasha won the Haynes Prize from the Academy of International Business (AIB) for the most prominent scholar in international business (under 40). More recently in 2014, he has won the Aspen Faculty Pioneer Award; dubbed "the Oscars of the business school world" by The Financial Times, the award recognises educators who integrate social and environmental issues into their academic research, educational programmes and business ethics. Pasha sits on the faculty advisory boards of the Evian Group, and the recently created SONY Reverse Innovation Community. At NUS, he teaches at both undergraduate and graduate levels, and directs the popular "Business Strategies for Asia" program for senior executives.

Other Teaching Faculty

Chang Sea-Jin

Provost's Chair Professor

Strategy & Policy

» View CV


Marleen Dieleman

Associate Professor, Strategy & Policy

Associate Director, Centre for Governance, Institutions and Organisations (CGIO)

» View CV

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