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Executive Education

General Management Program

General Management Program

General Management Program

Broaden Your Management Skills

When making the transition to general management roles, managers need to be acutely aware of how their behaviours and decisions have an impact on key stakeholders.

The NUS Business School General Management Program is designed to offer problem-solving toolkits for all functional areas, such as corporate strategy, marketing, human resources, finance, accounting, and operations.

Specially designed within the Asian business context, the program sharpens analytical skills with a powerful suite of analytical tools that will enhance the effectiveness of decision-making and optimize the use of resources in all managerial areas.

Dates and Fees

  • 2 – 13 Sep 2013 *Registration Open*
  • 25 Nov – 6 Dec 2013
  • Fees: SGD 10,880 (excl. GST)

Early Payment & Team Enrolment Savings

Enjoy savings if you pay early using Visa or MasterCard:

  • > 45 days before start of program: 10% savings
  • > 30 days before start of program: 5% savings

Team enrolment benefits are available, please contact Program Advisor for details.

This program is also offered in Mandarin.
想要了解我们以中文授课的相应管理课程?请查看 《全方位管理课程》

Core Focus

Strategic Frameworks and Thinking

  • Key drivers of organizational performance and their inter-dependence
  • Building capabilities to enhance and protect competitive advantage

Marketing in Asia

  • Understanding the Asian consumer
  • Strategic marketing management
  • Pricing and channel strategies

Strategic Human Resource Management

  • Organizational strategy
  • Leading organizational change
  • Managing diversity

Strategic Financial Management

  • Accounting and control
  • Financial decision-making and resource allocation

Operations Management

  • Linking operational processes to strategy
  • Managing supply chain for competitive advantage

Decision Analytics

  • Decision analytics
  • Resource optimization

Who Should Attend?

  • Managers and executives who hold senior positions in functional areas, or who have recently been promoted to general management responsibilities

How You Will Benefit

In this two-week program, you will:

  • Understand how company strategy drives important functional choices
  • Acquire problem-solving toolkits across all functional areas
  • Develop a shared understanding of the Asian business context
  • Develop networks and share in the experience of fellow participants from diverse industries and countries

Application Deadline

  • One month before commencement of program
  • Participants are strongly advised to apply at least 2 months in advance
  • Applications received after the deadline will be considered based on space availability

Geographical Breakdown

Participant Mix

Program Director

Dr Sum Chee Chuong
Associate Professor, NUS Business School
PhD, University of Minnesota

He is currently Area-Coordinator of the Operations and Supply Chain Management Group in the Decision Sciences Department. He was formerly Co-Academic Director of the NUS MBA program. An active consultant and executive trainer, he has serviced private and public organisations such as SIA, IBM, Shell, IKEA, Kaifa (Shenzhen), APP (Indonesia), Singapore Confederation of Industries, Ministry of Health, Ministry of Defence, Chartered Institute of Transport (Singapore), and Singapore Technologies Logistics.

His current research interests are in the development of operations and supply chain capabilities, Enterprise Resource Planning (ERP), operations strategy, and global operations management. His research has appeared in leading international journals such as Decision Sciences, Journal of Operations Management, IIE (Trans), European Journal of Operational Research, and Omega.

Before joining academia, he worked as an information systems officer in a computer organization and an engineer in an aerospace company.

» View CV

Program Instructors

Dr Chu-Chun-Lin Singfat
Associate Professor
PhD,University of British Columbia

» View CV

Mr Lowe Joo Yong
Lecturer, NUS Business School
MBA, Finance, National University of Singapore

» View CV

Dr Ravi Jain
Senior Lecturer
PhD, University of California at Los Angeles (UCLA)

» View CV

Dr Chng Chee Kiong
Associate Professor and Vice Dean (Undergraduate Studies), NUS Business School
PhD, University of Queensland

» View CV

Dr Audrey Chia

Dr Audrey Chia
Associate Professor
PhD, University of Texas at Austin

» View CV

Dr Nitin Pangarkar

Dr Nitin Pangarkar
Associate Professor
PhD, University of Michigan

» View CV

Dr Cheng Peng Sim

Dr Cheng Peng Sim
Senior Lecturer
PhD, National University of Singapore

» View CV

Dr Wong Poh Kam

Dr Wong Poh Kam
Professor
PhD, Massachusetts Institute of Technology

» View CV

Testimonials

"This two-week program is a concise and well-scoped program which fulfilled its objectives to provide participants with a general understanding of the key attributes and concepts in general management of an organization. I thoroughly enjoyed and benefitted from it!"

Mr Charles Lee
Senior Manager
IBM Ireland Product Distribution Ltd (Singapore)
Singapore

"A good program that provides a comprehensive overview of management practices and tools that are useful for my work scope."

Mr Yeo Boon Ling
Vice President and Chief Pilot B777
Singapore Airlines
Singapore

"Thank you very much for making the General Management Program an interesting, interactive and relevant program. Much of the content offered me insights into how I can do my job better, and to understand and appreciate better why and how the executive management team in my company makes certain decisions."

Ms Koh Lee Huang
Head, Resources
SPRING
Singapore


"All aspects covered right through the program were useful. The case studies and the explanations given by the facilitators were relevant to the current day."

Mr Dilhan Jayawardena
Operations Director
Fonterra Brands Lanka
Sri Lanka

"The topics covered are useful in equipping a non-financially trained managers with the skills and knowledge to assess a company's financial health."

Ms Choo Eng Geok
Deputy Director, Roads Construction
Land Transport Authority
Singapore

"The program covered the major aspects of what management is all about and addressed my need for an understanding of certain core issues in my professional development."

Ms Padma Muralidharan
Senior Accounts Manager
Account Development
Reed Elsevier
India

General Management Program

Broaden Your Management Skills

When making the transition to general management roles, managers need to be acutely aware of how their behaviours and decisions have an impact on key stakeholders.

The NUS Business School General Management Program is designed to offer problem-solving toolkits for all functional areas, such as corporate strategy, marketing, human resources, finance, accounting, and operations.

Specially designed within the Asian business context, the program sharpens analytical skills with a powerful suite of analytical tools that will enhance the effectiveness of decision-making and optimize the use of resources in all managerial areas.

Dates and Fees

  • 2 – 13 Sep 2013 *Registration Open*
  • 25 Nov – 6 Dec 2013
  • Fees: SGD 10,880 (excl. GST)

Early Payment & Team Enrolment Savings

Enjoy savings if you pay early using Visa or MasterCard:

  • > 45 days before start of program: 10% savings
  • > 30 days before start of program: 5% savings

Team enrolment benefits are available, please contact Program Advisor for details.

This program is also offered in Mandarin.
想要了解我们以中文授课的相应管理课程?请查看 《全方位管理课程》

Core Focus

Strategic Frameworks and Thinking

  • Key drivers of organizational performance and their inter-dependence
  • Building capabilities to enhance and protect competitive advantage

Marketing in Asia

  • Understanding the Asian consumer
  • Strategic marketing management
  • Pricing and channel strategies

Strategic Human Resource Management

  • Organizational strategy
  • Leading organizational change
  • Managing diversity

Strategic Financial Management

  • Accounting and control
  • Financial decision-making and resource allocation

Operations Management

  • Linking operational processes to strategy
  • Managing supply chain for competitive advantage

Decision Analytics

  • Decision analytics
  • Resource optimization

Who Should Attend?

  • Managers and executives who hold senior positions in functional areas, or who have recently been promoted to general management responsibilities

How You Will Benefit

In this two-week program, you will:

  • Understand how company strategy drives important functional choices
  • Acquire problem-solving toolkits across all functional areas
  • Develop a shared understanding of the Asian business context
  • Develop networks and share in the experience of fellow participants from diverse industries and countries

Application Deadline

  • One month before commencement of program
  • Participants are strongly advised to apply at least 2 months in advance
  • Applications received after the deadline will be considered based on space availability

Geographical Breakdown

Participant Mix

Program Director

Dr Sum Chee Chuong
Associate Professor, NUS Business School
PhD, University of Minnesota

He is currently Area-Coordinator of the Operations and Supply Chain Management Group in the Decision Sciences Department. He was formerly Co-Academic Director of the NUS MBA program. An active consultant and executive trainer, he has serviced private and public organisations such as SIA, IBM, Shell, IKEA, Kaifa (Shenzhen), APP (Indonesia), Singapore Confederation of Industries, Ministry of Health, Ministry of Defence, Chartered Institute of Transport (Singapore), and Singapore Technologies Logistics.

His current research interests are in the development of operations and supply chain capabilities, Enterprise Resource Planning (ERP), operations strategy, and global operations management. His research has appeared in leading international journals such as Decision Sciences, Journal of Operations Management, IIE (Trans), European Journal of Operational Research, and Omega.

Before joining academia, he worked as an information systems officer in a computer organization and an engineer in an aerospace company.

» View CV

Program Instructors

Dr Chu-Chun-Lin Singfat
Associate Professor
PhD,University of British Columbia

» View CV

Mr Lowe Joo Yong
Lecturer, NUS Business School
MBA, Finance, National University of Singapore

» View CV

Dr Ravi Jain
Senior Lecturer
PhD, University of California at Los Angeles (UCLA)

» View CV

Dr Chng Chee Kiong
Associate Professor and Vice Dean (Undergraduate Studies), NUS Business School
PhD, University of Queensland

» View CV

Dr Audrey Chia

Dr Audrey Chia
Associate Professor
PhD, University of Texas at Austin

» View CV

Dr Nitin Pangarkar

Dr Nitin Pangarkar
Associate Professor
PhD, University of Michigan

» View CV

Dr Cheng Peng Sim

Dr Cheng Peng Sim
Senior Lecturer
PhD, National University of Singapore

» View CV

Dr Wong Poh Kam

Dr Wong Poh Kam
Professor
PhD, Massachusetts Institute of Technology

» View CV

Testimonials

"This two-week program is a concise and well-scoped program which fulfilled its objectives to provide participants with a general understanding of the key attributes and concepts in general management of an organization. I thoroughly enjoyed and benefitted from it!"

Mr Charles Lee
Senior Manager
IBM Ireland Product Distribution Ltd (Singapore)
Singapore

"A good program that provides a comprehensive overview of management practices and tools that are useful for my work scope."

Mr Yeo Boon Ling
Vice President and Chief Pilot B777
Singapore Airlines
Singapore

"Thank you very much for making the General Management Program an interesting, interactive and relevant program. Much of the content offered me insights into how I can do my job better, and to understand and appreciate better why and how the executive management team in my company makes certain decisions."

Ms Koh Lee Huang
Head, Resources
SPRING
Singapore


"All aspects covered right through the program were useful. The case studies and the explanations given by the facilitators were relevant to the current day."

Mr Dilhan Jayawardena
Operations Director
Fonterra Brands Lanka
Sri Lanka

"The topics covered are useful in equipping a non-financially trained managers with the skills and knowledge to assess a company's financial health."

Ms Choo Eng Geok
Deputy Director, Roads Construction
Land Transport Authority
Singapore

"The program covered the major aspects of what management is all about and addressed my need for an understanding of certain core issues in my professional development."

Ms Padma Muralidharan
Senior Accounts Manager
Account Development
Reed Elsevier
India

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